Neuriva claims to have proof from clinical studies. That’s misleading. Will your brain work better if you take Neuriva? Probably not.My TV is threatening to collapse under the onslaught of commercials for Neuriva. They say it has been clinically proven to improve five measures of brain performance: accuracy, performance, concentration,… read more "Neuriva: Clinically Proven?"
Beware the PIED Piper
It sounds like the script of a science fiction/fantasy movie: the class dunce takes a pill and suddenly becomes smarter than everyone in the class including the teacher; an elderly Alzheimer’s patient takes a pill and his memory is instantly restored – Alzheimer’s dementia cured! Don’t you wish? If only… read more "Beware the PIED Piper"
Reader’s Digest Promotes Prevagen
Reader’s Digest is advertising a memory aid, Prevagen, that has been tested and shown not to work. Shame on them! I am a long-time subscriber to Reader’s Digest. I enjoy the jokes and some of the human interest stories, but I have become increasingly disturbed by some of the questionable health information… read more "Reader’s Digest Promotes Prevagen"
BrainPlus IQ: Lying with Advertising
I got an email urging me to check out a wonderful new product that boosts brain performance: it “doubles IQ, skyrockets energy levels, and connects areas of the brain not previously connected.” It is BrainPlus IQ, a dietary supplement that falls into the category of nootropics, substances that enhance cognition… read more "BrainPlus IQ: Lying with Advertising"